A cookie is a small, flat, and usually sweet baked food that makes your mouth water. People love to have them at their celebrations like birthdays or success parties. Bakers use a lot of different things to make cookies taste good and look appealing to their target customers. So, they use such cookie boxes that protect the cookies. The customization of these boxes makes them unique and attractive. But, there are various factors that you need to consider before designing your cookie box. Here are some things that you often look for in cookie packaging solutions.
High-end material for cookie boxes
The main goal of any box is to keep the thing inside safe. The box’s strength is most important when the item inside is fragile, like cookies. Moreover, the delicious cookie taste makes the bakery stand out. The smell of the cookies is what attracts customers from all around. So, use such material for cookie boxes that keep the smell and taste unaffected. Therefore, the hardness of the material is mandatory to keep the cookies in their original form. There are many options for a cookie box, like cardboard Kraft or paperboard. So, select the most suitable material according to the protection and marketing perspectives.
Various boxing styles
The style of cookie food boxes depends upon the brand and marketing strategy. Choose a box style that best suits your design or theme. There are many options for packing cookies. For example, marketers use a one-piece box with a lid, boxes with windows and cuts, handle packages, etc. Select a style that best represents your brand and cookies. For example, for gift purposes, containers with lids are perfect. Moreover, for events or celebrations, boxes with lids are best as they look like goody bags.
Vibrant themes
The themes of your cookie box must depict the taste and freshness of the cookies. Attractive themes also capture the customers’ attention and motivate them to buy your brand. Remember that the theme must co-relate with the overall marketing strategy of your brand. So make use of colors that are vibrant and depict happiness. Using this theme will increase the sale of cookies for weddings or other events.
Branding your cookie boxes
Just like other food brands, cookies need a brand name and identity. Cookies wrapped in plain food boxes never win the trust of customers. So, pick a brand name with a logo to provide the authenticity of your food items. Remember that this part of your packaging is mandatory to compete with other alternative brands. So, pick a name that is different yet meaningful for your cookies.
Effective labeling
Along with the brand name, highlighting all the essential information on the box is important. For example, print the ingredients of the cookies. This will guide the customers about their calorie intake by having those cookies. Moreover, mention other essentials like manufacturing and expiry date, ingredients with weights, etc. Effective labeling increases the reliability of the inside cookies among customers.
Using fillings or inserts
Cookies are delicate, so wrapping them in paper like butter paper makes them secure. Other than paper filling, you have the option of inserts. Inserts make the presentation more attractive. They keep the cookies in their place and prevent breakage during transit.
Sustainable packaging
Make your custom cookie boxes sustainable by using such materials that are recycled. The strength of the material is another factor. But sustainability is also important. Customers prefer such brands that use recyclable material for their cookies. When making such boxes for cookies, cardboard boxes are usually the best choice. But corrugated boxes are the best way to ship these boxes to stores. It has a thick structure that keeps the cookies from getting damaged by the environment. All these materials are easy to dispose of and do not create harmful waste. Old boxes are used to make new cookie packages. Thus, the trend of sustainable packaging is possible by using such materials.
Use of laminations and UV coatings for cookie boxes
Using attractive and classy laminations on cookie box packaging can make them safer and more value for customers. Laminations and UV spot coatings make the product safe. They give it a smooth, shiny surface that shows off its high quality. This UV spot coating keeps your crunchy cookies safe from a number of less dangerous environmental risks.
Dividers for different cookies
When bakers put all different kinds of cookies in the same box, the smell becomes strange. Also, hard and crunchy cookies are mixed with soft cookies. It makes a mess inside the box and makes all kinds of cookies go to waste. So, when you put a cookie in a package with a divider, it keeps the cookie from getting messy. Also, it keeps your cookies from smelling like a mix of different flavors. For example, use a six-piece tray or a twelve-piece tray. In short, dividers are best for delivering the cookies securely.
Airtight packaging
Put your biscuits in airtight boxes and tins if you want them to look great and be safe. Because using airtight containers and jars keeps your cookie fresh. Air changes the way it tastes from moist and disgusting to eating. So, use such boxes that do not allow air to pass. Use enough space to keep the cookies at the right temperature inside the box.
High-quality cookie boxes attract the right people. They keep the taste of the cookies the same for a long time. There are many ways and strategies you can use for this purpose. Durable and hard materials protect the soft and crunch cookies during delivery. Go for unique color schemes and boxing styles for your bakery. In the same way, laminations and UV spot coatings give boxes a shiny look to catch the eye of customers. Moreover, these coatings protect them from many harmful things.
