What is Digital Marketing, and what methods does it use? Find out why marketing is effective and whether you can study in this field.
In the past, marketing was advertising on poles, then spots on radio and television, and today everything happens on the Internet. We have the marketing whose activities promote products, services, and brands online.
In this article, you will learn:
Why? What for?
The answer is simple: according to statistics, as many as 78% of consumers spend more time checking and evaluating a brand or product online than in a store. This means that you need to start working on the basics at the stage when a potential customer enters his query into the Google search engine.
1. What is digital marketing?
Digital marketing, in other words, is activities related to the broadly understood brand promotion on the Internet and other in media. It’s about advertising and communicating with customers (and those who will soon become customers).
The goal of Digital Marketing Company Birmingham is to disseminate the brand’s message through the presence of content related to its activities in the media. The Internet plays a significant role in these activities.
How does digital marketing work?
This phenomenon focuses on reaching the customer with a specific message, which is supposed to encourage them to buy a product or use the services of a given brand (company). What’s more – targeting (and thus reaching the right audience) is easier today than it used to be.
Admittedly, advanced technologies and AI act as a drive for digital marketing. Knowing which tools to use for a specific business is crucial to achieving the planned goals.
Digital marketing owes its effectiveness, among other things, to the fact that it is easy to monitor the results of campaigns and, thus – to optimize your activities. Tools such as Google Analytics, Google Search Console, Google Ads, and many others allow you to track the success of your chosen strategy.
Channels in digital marketing. This marketing uses many channels of communication with potential customers. Depending on the industry and its specificity, as well as the target group, effective ways to reach the customer may be:
2. What are the types of digital marketing?
This type of marketing is both activities in social media and paid to advertise, as well as creating valuable content on the company’s blog whose brand you want to promote.
The best marketing strategy for a given business is selected depending on the recipient, the type of product/service, and the budget. You can also bet on all of them in parallel.
Types of digital marketing:
•SEO ( Search Engine Optimization ) – a strategy for creating content so that search engines position your website high on the first page, e.g. in Google.
•SEM – paid ads that appear on top of the first page in the search engine (above the organic results); the cost of these ads ( pay-per-click ) usually depends on how famous the phrase for which we buy the ad is.
•Content marketing — consists in creating and distributing content (usually texts, but also, e.g. videos), which are of some value to the recipients, and not just an advertising message.
•Social media marketing — presence on such social media channels as Facebook, Instagram, Twitter, Tik Tok, Pinterest, YouTube, and Snapchat is practically a necessity for every business today; social media marketing consists in gaining the attention of Internet users, e.g. by creating posts in specific channels, as well as buying paid advertisements (e.g. Ads ).
• Email marketing – direct communication with potential or current customers; sending messages regarding the company’s current offer or containing helpful knowledge. As many as 29% of marketers rate email marketing more effective than SEO or social media marketing.
•Affiliate marketing — delegating marketing activities to independent partners, often simply influencers who recommend a given product to their audience.
3. Are there any studies that will make you a digital marketer?
To become a Digital Marketing Firm in Birmingham specialist, you can complete specialized studies, although employers will certainly score people in such fields as marketing, PR, or management.
Some courses allow you to prepare for work in digital marketing – both paid, ending with a valuable certificate, and free, advertising on government websites.