Marketing Manager: how to become one and how to hire this professional
Do you want to become a marketing manager or hire one that drives results? Before that, check out this entire article!
For some surprising reason — and that we cannot explain — it is still common for some companies not to have a Marketing Manager despite being extremely important in their planning for the proper functioning of the business.
In general, these are small companies whose owners or managers carry out Marketing actions on their own without having satisfactory results.
After all, it is not only about publishing on social networks and paying for ads on Google, these are just two actions that make up Digital Marketing, which, in turn, is a part that makes up the general Marketing of a company.
Marketing management is much more than that, it is about constantly researching, developing campaigns that are really effective, and monitoring the results to make sure everything is going well.
Since, the opposite of this can be fatal for a company, mainly because we find:
- less brand awareness ;
- less audience reach;
- fewer opportunities;
- fewer sales;
- In conclusion: less money.
When you get to this point, it’s very difficult to resume growth. That is why we wrote this article, to show you everything a Marketing Manager does and the benefits it can bring to your company.
If your marketing is not giving positive results and you do not reach the figures you need to reach that goal that you set in your planning at the beginning of the year, do not despair! What Is A Marketing Manager?
You just need the help of the professional who gives the title of this post to change the course of your business. In it you will learn:
- What does a Marketing Manager do?
- How much does a marketing manager earn?
- What qualification is required to be a marketing manager?
- What skills should a Marketing Manager have?
- How to hire a marketing manager?
- Why is it important to have a Marketing Manager in your company?
What does a Marketing Manager do?
The Marketing Manager is the professional in charge of carrying out market studies and developing strategies that increase the results of your company .
When these results are linked to sales objectives, the desires and needs of consumers must be taken into account when they buy the products you offer, increasing the reach and strength of your brand.
Therefore, his work is linked to the 4Ps of Marketing :
You need to know the product offered very well, its price compared to the others that exist in the market and what are the main places where it is offered in order to promote marketing campaigns that can be carried out both traditionally and digitally.
In fact, a new professional profile that has emerged on the market is that of a Digital Marketing Manager. But you have to be careful when appointing someone to that position, because a heavy user of digital media may not be a good Digital Manager for a company.
After all, what is the use of knowing the number of hits your channels had if you don’t know what to do to convert them into leads?
A Digital Marketing Manager will know what to do with that data because their job is:
- be in tune with new market trends;
- be trained and updated, since this is a medium that evolves very quickly
- take charge of the strategies, analysis, and results that the campaigns have generated.
The Marketing Manager does not need to be the executor of all the actions for a campaign to be executed. Therefore, he does not need to know how to put together an advertising piece (because it is the task of the designer or art director) or configure Google Adwords ads (since this is the job of the paid media analyst).
However, you must know if the piece and the ads are appropriate to the proposal and the objectives of the campaign and monitor your actions so that the results arrive.
Some marketing actions today tend to revolve around A/B testing, so don’t worry if the campaign your company launched doesn’t meet your expectations or even goes wrong. Just check the mistakes and do it again and for that, you need the Marketing Manager.
How much does a marketing manager earn?
According to the Glassdoor site, the average salary of a Marketing Manager is MXN$ 681,000, with a minimum of MXN$26,000 and a maximum of MXN$1,505,000.
What qualification is required to be a marketing manager?
- Graduation in Marketing, Communication, Administration or similar experience in other jobs.
- Postgraduate studies in Marketing or related areas are a differentiator.
- Good knowledge of the sector of the company for which you work or intend to work.
- Certification in Digital Marketing.
What skills should a Marketing Manager have?
- Great verbal and written communication.
- Language proficiency.
- Ability to manage tasks and meet deadlines.
- Ability to relate to co-workers and clients.
- Ability to hire, train and lead teams.
- Be organized and able to work independently.
- Make decisions based on objective data and take into account the goals that must be achieved.
- Ensuring that the wishes of marketing stakeholders are met.
- Always stay informed about the news of the Marketing market.
How to hire a marketing manager?
In order to hire the most suitable Marketing Manager for your company, it is necessary to take into account some points that we separate here so that you can be as assertive as possible when making this decision.
It is very common for employees to be promoted from the position of the analyst to manager, but there are cases in which it is necessary to hire an external person capable of performing the function well.
That’s why we’ve put together a Marketing Manager job posting template, the pre-interview task to apply for, and also the questions to ask during recruitment.
Job Description Template
The Marketing Manager is in charge of carrying out market studies and developing strategies capable of achieving the goals and objectives of the company.
This professional must also be responsible for leading, expanding, and optimizing the work carried out by the Marketing team, as well as coordinating and monitoring the campaigns that are carried out in both traditional and digital Marketing. gold plated neckless